Case Study
Sport Aberdeen
Pittodrie Match Day: Custom Route Hire
Custom route hire around Pittodrie Stadium for Aberdeen v Celtic and Aberdeen v Falkirk, running Sport Aberdeen's own artwork to the crowds before, during and after kick off.
The Brief
Sport Aberdeen wanted to reach the crowds heading to and from Pittodrie Stadium for two big fixtures, Aberdeen v Celtic and Aberdeen v Falkirk, targeting fans before the game, during it, and again on the way out.
What We Did
We hired the van out for custom routes on both match days, driving Union Street, King Street, the beachfront and the retail parks to catch fans well beyond the ground itself. Sport Aberdeen provided their own artwork and video, which ran on the screen throughout.
The Result
Two match days, thousands of fans reached on the move around the city as well as right outside the stadium, all running content Sport Aberdeen had made themselves.
The Work
Every piece, for the record
Aberdeen v Falkirk: queuing past the screen at Pittodrie
Aberdeen v Falkirk: the screen running outside the ground
Aberdeen v Celtic: on the custom route after dark
Aberdeen v Celtic: fans passing the screen at night
Sport Aberdeen's own artwork, running on the screen
Next in the feed
P&J Live: Scottish Masters 2025: Content & Matchday Route
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