Case Study
P&J Live
Scottish Masters 2025: Content & Matchday Route
Video and audio content built for the Scottish Masters at P&J Live, then a custom route past Pittodrie and through the city to catch the foot traffic from that day's Aberdeen FC match.
The Brief
P&J Live needed content for the Scottish Masters, a tournament bringing back legends from Aberdeen, Celtic, Rangers and Dundee United. That meant building the team graphics and voiceover for the big screen, then getting the billboard out where it would actually be seen on the day.
What We Did
We produced the video and audio content for each team, then ran the van out on the day itself: a custom route through the city streets and a stop outside Pittodrie purely for the foot traffic, since Aberdeen FC's first team had a match on there that same afternoon.
The Result
Fans on the street and outside the ground saw the build-up before kick off, on top of the content already running at the venue. Aberdeen went on to win the Scottish Masters.
The Work
Every piece, for the record
Outside Pittodrie as fans left the ground
Parked up at Pittodrie, home of Aberdeen FC
On the custom route through the city during the game
Aberdeen Masters team graphics, produced for the screen
Celtic, Rangers & Dundee United graphics, same production
Aberdeen lift the Scottish Masters trophy
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