Case Study
Slains Bar
Social Media Management
Two very different pieces for Slains Bar's socials: a personalised song built from nights of footage shot on the inside, and an AI-generated World Cup daydream that never involved a camera at all.
The Brief
We gave Slains social media something different: content that felt like part of the night itself, plus something fun to ride the World Cup buzz.
What We Did
Phake Media founder Darren DJs at Slains on Saturday nights, so this piece is shot from the inside: a personalised song written for the bar, played live, then cut together with video and other media gathered across various previous nights. The World Cup piece went the other way entirely, no filming at all, just generative AI to create an image of John McGinn walking into Slains holding the World Cup trophy, a fun play around rather than a straight ad.
The Result
One piece built from real nights on the inside, one built from nothing but imagination, both getting Slains talked about online.
The Work
Every piece, for the record
Personalised song, cut with footage from nights at Slains
John McGinn walks into Slains with the World Cup: AI-generated
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