Case Study
Aberdeen Taxis
Social Media & Driver Recruitment
Ongoing social content plus an AI-generated driver recruitment push, no real drivers or footage required.
The Brief
Aberdeen Taxis needed two things running at once: everyday social content to stay visible with passengers, and a recruitment push to get more drivers on the road.
What We Did
The driver recruitment push is built entirely from generative AI: there's no real driver or real footage behind it. The spotlight piece is an AI-generated image of a singer, set to his own song with the lyrics rewritten for Aberdeen Taxis, exactly the kind of thing a music background is good for. Everyday social content, polls and traffic updates, kept the page useful day to day alongside it.
The Result
A driver recruitment push that looks and sounds like a real campaign without a driver, a camera, or a training record in sight.
The Work
Every piece, for the record
Driver spotlight: AI-generated image, rewritten song lyrics
Driver recruitment, made to stop the scroll
Driver recruitment: stop hitting snooze
Driver recruitment display ad
Corporate push for Offshore Europe
"We have WhatsApp" booking push
"Breaking news" heatwave gag
"From work to working it"
Fleet upgrade announcement
Airport transfers & shire tours
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The Nara-tive: YouTube & Podcast Management
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