Case Study
The Nara-tive
YouTube & Podcast Management
Channel management and content strategy for The Nara-tive, a weekly interview show tackling imposter syndrome, built out for YouTube and TikTok.
The Brief
Nara wanted to build a real online presence around a subject she knows inside out, imposter syndrome, without it becoming a second full-time job to run.
What We Did
We built The Nara-tive as a channel: one long-form interview a week with a guest, repurposed into short-form clips for TikTok and YouTube Shorts so every recording earns its keep twice over. Full channel management underneath it: scheduling, SEO, community replies, and the banner and channel identity to match.
The Result
A consistent weekly show instead of a channel that posts in bursts and goes quiet, with short-form content doing the job of pulling new viewers back to the long-form interviews.
The Work
Every piece, for the record
Episode 1: the astronaut hook
Higher Climb
Environments
The Fear (1978)
The 4 Stage Loop
The Fraud Fear
Channel identity: The Nara-tive banner
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