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Phake Media

Case Study

Phake Media
Live Gameplay, Seafront Billboard

A free gaming day on Aberdeen beach: the 176-inch screen turned into a giant GTA session anyone walking past could pick up and play.

Tags:EXPERIENTIALMOBILE BILLBOARDVIRAL MOMENT

The Brief

No client, no booking, just us. We run spontaneous events every so often, and a beautiful day on Aberdeen beach was too good an excuse not to set up the van and let people game outside on it.

What We Did

We put live gameplay up on the 176-inch screen, big enough to watch from across the beachfront, with a controller in hand for anyone who fancied a shot.

The Result

A crowd stopping to play and watch, phones out filming the van itself, and proof of exactly what the screen can do when it's not running an ad at all.

The Work

Every piece, for the record

Live gameplay on the 176-inch screen, Aberdeen beachfront

A Loch Lomond Travel driver takes the controller

The screen on the beachfront path

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