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Phake Media

Service Guide

Why Your Product Photos Might Be Costing You Sales

The difference between a product mockup and a full 3D render, what each costs, and how a rough phone photo turns into a studio-quality image.

Mockup vs full 3D render, and why the distinction matters

Product images are one of the few parts of a business's marketing that customers judge instantly and unforgivingly. A flat phone photo next to a competitor's studio-quality render is a comparison that loses every time, and it's a fixable problem for less than most people assume.

A mockup, from £50 +VAT, places your product or design onto an existing template scene, fast, affordable, and good enough for most social and listing use. A full 3D render is a custom-built scene modelled around your exact product, priced by complexity and lighting requirements, the route to take when a product needs to look genuinely bespoke rather than dropped into a generic backdrop.

Turning a bad photo into a good one

This is where the AI Upscaler and Mockup Creator come in: a flat sketch or a raw phone photo goes in, a studio-quality product image comes out. It's specifically built for businesses that don't have (and don't want to pay for) a full photography studio setup for every product update.

Beyond static images

The same studio also handles AI avatar and character modelling (based on model detail, rigging and voice integration), complex 3D interactive web models (priced on polygon count and animation requirements), and print-ready or game-ready meshes, high-detail for 3D printing, lightweight and optimised for game engines and web apps.

How many revisions you actually get

One revision round is included as standard on any render, covering lighting, angle or material adjustments to the agreed concept. That's usually enough to land on the right result without the project dragging into an open-ended back-and-forth.

If you're already a retainer client

Active monthly retainer clients (Social Media, YouTube & Podcast, or otherwise) get priority rendering and discounted asset updates, worth factoring in if product visuals are a recurring rather than one-off need.

See product studio and 3D rendering pricing

Next up

What's Actually Included in a Professional Logo Design Package?

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