Do You Actually Need a Social Media Manager? A Guide for Aberdeen Businesses

Most small businesses start out posting their own social media, and most eventually hit a point where it stops being sustainable. Here's how to tell where that line actually is, and what handing it off actually looks like.

It's not about follower count. It's about whether posting has become something you do when you remember, rather than a plan you're executing. If your last post was three weeks ago and the one before that was two months before, that's the tell.

A proper service covers strategy (what to post and why, not just when), Gen AI-powered short-form video production, and active community management, replying to comments and DMs rather than letting them sit. Our tiers run from Starter Growth at £150/month, covering one platform with 2 structured posts a week and basic engagement, up to Full-Scale Dominance at £800/month, covering three platforms with daily publishing, active community management, and 3 AI Avatar Reels or Shorts a month with voice cloning included.

Strategy and community management stay human-led throughout, that's not something worth automating. The AI Avatar Reels and Shorts, 1 to 3 a month depending on tier, are Gen AI production. Standard posts and graphics are produced by an actual team, not templated out.

Extra platforms run +£50/month on top of your tier, extra AI video assets are +£75 each, and paid ad management (Meta, TikTok, Google/YouTube) is +£150/month excluding ad spend itself. All monthly packages need a 3-month minimum, long enough for a strategy to actually show results rather than being judged after three weeks.

If social is currently a source of guilt rather than a channel that's actually bringing in enquiries, that's usually the clearest sign it's worth handing off. A free channel audit is the easiest way to find out where the gaps actually are before committing.