What to Look for in an E-Commerce Web Developer

Every crack in a checkout flow is a reason someone abandons a cart. That's not an exaggeration, it's the single most common reason e-commerce sites underperform, and it usually comes down to how the store was actually built.

A lot of e-commerce builds are a plugin stack bolted onto a generic template: workable, but not built around how a specific business actually sells. Payment edge cases, account flows and custom workflows all end up squeezed into whatever the template allows, rather than built for the business.

What You Selling? covers full e-commerce functionality with secure Stripe payment integration handled properly from the start (so payments, refunds and receipts work the way customers expect, not the way a plugin defaults to), user account portals, and custom workflows built around how the business actually sells. It's priced from £2,500 +VAT.

Built on Next.js and Supabase rather than a WordPress plugin stack, which avoids the plugin bloat that slows most template-based stores down. A faster store isn't just a nice-to-have, page speed directly affects conversion rate on e-commerce specifically.

One quoted price covers full e-commerce functionality upfront, so integrations added mid-build don't turn into a moving target. That's worth asking about explicitly with any e-commerce developer, quotes that grow once development starts are a common complaint in this space.

Online retailers and digital service providers who need real transactional functionality, not just a "buy now" button linking out to a third-party checkout. If the business is selling digital services, subscriptions, or physical products with real inventory logic, this is the tier built for that complexity.